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Chaumet Paris
Jul 10, 2022
Brand profile
Chaumet is a jewelry brand founded in Paris, France, founded in 1780 by jewelry designer Marie-Étienne Nitot, who was the royal jeweler of Napoleon I and Queen Victoria of the United Kingdom.
Brand history
The founder of Chaumet, Marie-Étienne Nitot, was an apprentice to auber, the royal jeweler of Queen Marie-Antoinette of France.
In 1780, at the age of 30, Nitot founded Chaumet in Paris and in 1802 officially became napoleonic jeweler, creating Napoleon's coronation crown and the jewelry he used for his wedding to two empresses, Joséphine de Beauharnais and Marie Louise de Habsburg-Lorraine.
After Napoleon was exiled in 1815, Nitot transferred Chaumet to Jean Baptiste Fossin, the brand's chief jeweler. Influenced by the Italian Renaissance movement and 18th-century French art, works from the Fossin period have elegant and romantic characteristics. Nobles such as Louis-Philippe, king of France and Duchesse de Berry, were important customers of Chaumet during the period.
After the French Revolution of 1848, Fossin's influence in France waned, and he turned to opening a boutique in London, England, appointing Jean-Valentin Morel as the chief jeweler of the London boutique. Morel designed and made the jewelry with the help of her son Prosper, becoming the official jewelry supplier to Queen Victoria of the United Kingdom.
At the 1851 World Trade Fair in London, Morel revived the traditional enamel techniques of the 16th and 17th centuries and introduced the enamel goblet.
In 1885, the fourth generation, Joseph Chaumet, married Prosper Morel's daughter Marie, and the Chaumet family regained control of the company. In the 1920s, influenced by the "boyish style", Chaumet made extensive use of geometric shapes in jewelry design, and it was not until the 1930s that he turned to a more feminine design style.
At the Exposition des Arts Décoratifs in Paris in 1925, Chaumet became a leader in the Art Deco trend, featuring vibrant colors and materials.
Chaumet ceased operations in 1934 due to the economic crisis and resumed business in 1944.
After the war, Chaumet followed the trend of "New Look" and began a revival of the brand. In 1977, the Lien collection of rings was introduced. The series continued to evolve, with double-hoop shapes in platinum in the 1980s, "X" crossovers in the mid-90s, and the Premiers Liens series in 2007.
In 1987, Chaumet went bankrupt due to debt problems and was acquired by Investcorp, an investment bank in Bahrain. Acquired by LVMH Group in October 1999, it began opening boutiques in Asia at the end of the 20th century and 24 stores in China in 2006. At present, Chaumet's main customers are from Japan and France, and the Revenue in the Chinese Market accounts for 25% of total revenue.
In June 2011, the Responsible Jewelry Council (RJC) announced that Chaumet complies with the standards set by the Committee for Ethics, Labor Conditions, Environmental Responsibility, and Human Rights Conditions, making it the 10th member state to be accredited by the RJC.
In 2011, Chaumet launched the "Bee My Love" series, which chose Napoleon's lucky totem "Bee" as its creation logo, using a hexagonal honeycomb pattern design ring.
In 2012, Chaumet launched the "Joséphine" series, inspired by Chaumet's first muse, Napoleon's first empress Joséphine de Beauharnais, using the lace collar of the court costume she was wearing at the time as the main body, selecting diamonds, red tourmaline and green tourmaline to create necklaces, earrings, rings and other jewelry.
Timeline
1780 Jewelry designer Marie-Étienne Nitot founds the brand in Paris.
1802 Become a jeweler of Napoleon I.
In 1809 François Regnault took over Chaumet.
1815 After Napoleon was exiled, Chaumet was transferred to Jean Baptiste Fossin.
1848 London Boutique is founded and the Workshop of London Boutique is entrusted to Jean-Valentin Morel.
In 1885 Joseph Chaumet married Prosper Morel's daughter, and the Chaumet family regained control of the company.
1925 At the Paris Art Deco Exposition, he became a leader in the decorative art trend.
1934 Closed due to the Depression.
1944 The company resumes operations after the end of World War II.
1977 Lien series is launched.
In 1999, the LVMH Group acquired Chaumet.
2007 Launch of the "Premiers Liens" series.
In 2013, the "Liens" series was launched.
In 2014, the "Le Grand Frisson" series was launched.
Represents a series
Liens Series
Joséphine series
Bee my love series
Attrape-moi series
Anneau series
Le Grand Frisson series
Class One Series
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