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Qeelin
Jul 10, 2022
Brand profile
Founded in 2004 in Paris, France, Qeelin was founded by Hong Kong jewelry designer Dennis Chan and French entrepreneur Guillaume Brochard, opening its first boutique in 2009 at the Palais Royal and headquartered at the company Hong Kong, China, part of the French luxury group Kering.
The brand name "Qeelin" is derived from the Chinese transliteration of the word "Qilin", a mythical beast derived from ancient Chinese mythology and has the symbolic meaning of auspiciousness. Its jewelry collections are also named in special terms with transliterations, such as "Wulu" in the shape of a gourd, "Bo Bo" with a panda theme, and "Yu yi" in the shape of a long-lived lock.
Focusing on traditional Chinese cultural elements, Qeelin presents oriental themes such as "panda", "gourd", "dragon phoenix", "lion dance" and "longevity lock" in jewelry design, while adhering to the concept of "East-West Combination", integrating traditional French handmade jewelry techniques to present contemporary jewelry suitable for daily wear.
Brand history
Dennis Chan, one of the founders of Qeelin, graduated from the Hong Kong Polytechnic University and has worked as a designer in London and Hong Kong. In 1989, Dennis Chan founded his own design studio, Longford, which won awards such as The Chartered Society of Designers, Japan G Mark, Singapore Design Awards, Maison & Object Paris, and was presented at the Louvre in Paris and the Museum of Modern Art in New York. Exhibited his own works.
In 1997, Dennis Chan was inspired by his trip to the Silk Road to visit the Dunhuang Grottoes and decided to start a brand that blends traditional Chinese culture with French jewelry craftsmanship. In 2004, he co-founded "Qeelin" with French entrepreneur Guillaume Brochard, and the first jewelry collection, Wulu, was presented at the 2004 Cannes Film Festival with Maggie Cheung, and the first store was located in the "Royal Palace of Paris" in 2009.
In 2013, French luxury group Kering formally acquired Qeelin, followed by the launch of its first fine jewellery collection, with Christophe Artaux taking over as Qeelin's CEO in 2015.
In 2014, to celebrate the brand's 10th anniversary, Qeelin held the "Mogaoku in Paris" Mogao Caves themed fine jewellery exhibition in the gallery of the "Royal Palace in Paris", recalling the original inspiration of founder Dennis Chan.
Timeline
In 2004, Qeelin was officially founded in Paris, France, and launched the Wulu series based on the gourd, and Hong Kong actress Maggie Cheung wore Wulu earrings to appear at the Cannes Film Festival in the same year, making Qeelin known to the world.
In 2006, the Bo Bo series inspired by "Panda" was launched, symbolizing peace.
In 2009, Qeelin launched the Yu Yi collection themed "Longevity Lock" and released the Wulu Fine Jewelry Watch, the same year the first boutique in Paris opened in the "Palais Royal".
In 2013, Qeelin was acquired by the French luxury group Kering.
2014 To celebrate the 10th anniversary of the brand, the "Mogaoku in Paris" Mogao Caves themed fine jewellery exhibition was held at the gallery of the "Palais Royale de Paris" and the "Travelling Exhibiton" fine jewellery exhibition was held in Shanghai and Nanjing, China.
Represents a series
Wulu series
Bo Bo series
Yu Yi series
Xin Yen series
Qin Qin series
Xi Xi Series
Wang Wang series
Tien Di series
Ling Long series
Roobot series
King & Queen series
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