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Showfay Jewelry customization- creates unique personalized label

Feb 9, 2023
···No matter how the jeweler plays hooligans, it is expected that she will persist···

In a big luxury consumption country like China, when luxury consumption tends to be younger and younger, and when the eyes of LV and Hermes bags are hurting, what can we keep our personality that gradually loses its position? There is only one answer - personalized customization.



For beauty, we all love to be unique, just like luxury goods, such as jewelry. When choosing finished jewelry, there are always some strong and unsatisfactory, because it is not designed for you, and it is always not satisfactory. The pursuit of personalized beauty and the rejection of "collision" of jewelry, customized jewelry is increasingly sought after by the public.


Showfay Jewelry customization: the same choice between the East and the West.



"Customized jewelry"
Jewelry) is the most popular jewelry consumption concept in the western middle class. Contrary to the large domestic brands, there are a large number of small-scale jewelry stores in Western Europe and North America

Jewelers), most of which are family businesses handed down from generation to generation, provide personalized jewelry customization services according to customer needs. This trend soon affected the country. In the last century, customization was only the exclusive right of celebrities and rich families. Today, advocating originality, paying attention to design, and displaying self individuality have become the common pursuit of the jewelry industry.


Jewelry customization: create a unique personalized label

From a certain point of view, advanced customization is actually "personalized customization". Whether it is material selection, style creativity, exclusive production, or the final product, customized services enable consumers to enjoy more psychological satisfaction brought by uniqueness. Unlike mass-produced jewelry, customized jewelry has special scarcity and cultural and aesthetic penetration.



At present, some of China's jewelry processing technology has reached the international level. Many foreign brands are processing and manufacturing in China. Jewelry customization has a considerable technological foundation. In Beijing, Shanghai, Chengdu and other places, personalized customized jewelry is more and more respected by young people, and jewelry localization is also more popular, and the "Chinese style" element is more distinct.


Jewelry customization: leading the new trend of cultural interest

In a big luxury consumption country like China, when luxury consumption tends to be younger and younger, and when the eyes of LV and Hermes bags are hurting, what can we keep our personality that gradually loses its position? There is only one answer - personalized customization. Personalized customization will definitely improve your quality of life and your aesthetic taste.



In Europe and the United States, personalized jewelry customization is favored by the rich class, not only because of its uniqueness, but also because it is a symbol of controlling wealth. Without the extravagant gilded logo of luxury brands, Gaoding's blood retains a kind of restrained and low-key nobility. Perhaps this is the core essence of advanced customization to the world. In fact, in addition to top consumption, "private customization" can also have nothing to do with luxury. For example, the popular wedding ring customization, the new people design and customize a unique love ring with their own artistic vision, which has unique meaning and memory, and the price is even slightly lower than the finished diamond ring.


Jewelry customization: fully display the beauty of jewelry

There are many kinds of private customization services, not only for the new design of the original stone, but also for the design renovation and renovation of old jewelry, as well as the renovation of damaged styles.



Compared with the mass production of finished jewelry, customers with customized jewelry can communicate with the designer according to their own needs. The designer will design a special jewelry that meets their identity and is not unique according to their life background, age, personality characteristics, and matching needs..


Jewelry customization: not only the most beautiful, but also the most cost-effective

Many people wonder whether customized jewelry means high price? In this regard, the jewelry consultant of Phoenix Life explained that compared with finished jewelry, customized jewelry is actually more valuable.



All high-end gem processing must go through design, plate making, die casting and other links. These costs are generally included in the price of finished products, while customization is to allocate this part of the money to pay separately. Private customization can produce many personality styles that are not common or not sold in daily sales. In this way, through personalized customization, a proprietary artwork is formed, whose value is doubled than before inlaying, and will be more reflected in the auction or transfer.



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