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Victor Mayer
Jul 12, 2022
Brand profile
Victor Mayer is a German family jeweler founded in 1890, named after founder Victor Mayer, who has survived two world wars, has been passed down by four generations of family heirs, and is currently managed by marcus Oliver Mohr, the great-grandson of the founder.
In the course of more than 100 years of development, Victor Mayer's design style has undergone many transformations - the Art Nouveau period, and his designs are mainly the works of artists of the "Munich Secession"; 950s, Victor Mayer's work focused on gold and silver vessels and accessories; 970s, the company has again focused on the revival of jewelry design and the art of craftsmanship; In 1989, he became a jewellery manufacturer of Fabergé & Cie in Paris.
The brand is well known for its "engraving" and "enamel" processes – "Guilloche" is a machine-created precise, regular engraving process containing straight and circular patterns; he "Grand Feu" (Grand Feu) gives the jewelry a brilliant color through coloring and firing. Victor Mayer combines these two traditional crafts by creating a skeleton pattern under translucent enamel.
Brand history
Born in 1857 in Pforzheim, Germany, the founder of the brand, Victor Mayer, into a thriving family of entrepreneurs, became an apprentice steel engraver at the age of 15 and subsequently studied at the "Pforzheim Vocational Art School". After completing his military service from 1879 to 1882, Victor Mayer went to Vienna to learn the craft of "enamel" and "engraving", and returned to his hometown to continue to study painting, casting and design.
In 1890, Victor Mayer and his partner Herrmann Vogel co-founded the jewelry company Vogel & Mayer in Pforzheim. Five years later, Herrmann Vogel left the company due to a difference of opinion, and Victor Mayer continued to run the business under his own name, and his Art Nouveau works were popular with customers across Europe.
Victor Mayer's three sons all attended a craft school in hopes of inheriting the family business in the future, and two of them died in World War I. In 1932, Victor Mayer divided the company's shares equally among his youngest son, Oskar Mayer, and son-in-law Edmund Mohr, officially withdrew from the business and was only responsible for technical management and jewelry design, expanding the product line to powder, cigarette boxes, photo frames, medicine boxes, etc.
After Victor Mayer's death in 1946, the company's customers repositioned themselves as gentlemen and ladies, using gold, silver, ebony, tortoiseshell, and enamel to create high-quality accessories and artifacts. After the 1970s, the company once again focused on the revival of jewelry design and the art of craftsmanship.
Since 1989, Victor Mayer, wholly owned by her founder's grandson Herbert Mohr-Mayer, realized the similarity of Tsarist royal jewelry to the family's early works and successfully obtained permission to make Fabergé jewelry and works of art. In 2003, marcus Oliver Mohr, the founder's great-grandson, took over as creative director of the brand, becoming the fourth generation of Victor Mayer.
Timeline
In 1890 Victor Mayer co-founded Vogel & Mayer with partner Herrmann Vogel
1895 Partner Herrmann Vogel leaves the company and Victor Mayer continues the business under his own name
In 1932 Victor Mayer divided the company's shares equally between his youngest son, Oskar Mayer, and son-in-law, Edmund Mohr
1989 Victor Mayer is wholly owned by her grandson Herbert Mohr-Mayer, the same year with a license to produce Fabergé jewelry and artwork
In 1996, Fabergé jewelry by Victor Mayer was exhibited at the Metropolitan Museum of Art in New York
2000 Expo Hannover, Germany exhibits Fabergé eggs by Victor Mayer
2001 About 30 pieces of Fabergé jewelry by Victor Mayer are unveiled at the Moscow "Faberge. A Return To Russia" Jewelry Show
2003 Founder's great-grandson Marcus Oliver Mohr takes over as Creative Director of the brand
In 2017, the manufacture and design of Victor Mayer's jewellery and the factory production technology implemented were declared a Unesco World Intangible Heritage Site
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