What are the best jewelry shopping brand in India?

Oct 24, 2022

Bollywood is the largest jewelry brand in India and the most gorgeous Tanishq

Tanishq, the brand we are going to introduce today, provides all the jewelry in the film for the Bollywood blockbuster Queen Padmaswati.

National Jewelry of India

As one of the ancient civilizations with a long history and culture in the world, India's jewelry is an important part of Indian culture. Tanishq has many fans in India, ranking first in the Indian market share.

Indian jewelry always makes us feel gorgeous and exotic. Tanishq inherits the characteristics of Indian jewelry: complicated details, unique craftsmanship, and powerful color matching.

Tanishq Traditional Jewelry

Complicated details

It is said that the style of Indian jewelry is extremely luxurious. In addition to the stacking of gemstones, the complexity of details is an important factor to enhance the luxury of jewelry.

In Tanishq's traditional jewelry, a great deal of time and effort has been invested by the jewelers. The complex craftsmanship and detailed inlaid carving reflect the splendor of the jewelry.

The unique craftsmanship of Tanishq's jewelers has been handed down from generation to generation. They attach great importance to the deep excavation of traditional techniques, and then reinterpret classical techniques with new design concepts. In their works, we can see the extreme expression of traditional Indian jewelry craft, such as the Granulation metal bead craft, Jadau craft, Repousse (embossed carving) craft.

Tanishq gold jewelry set, using exquisite Granulation metal bead technology

The application of the Granulation process in Indian jewelry is very extensive, which can make jewelry appear plump and exquisite, elegant and luxurious in the details.

Granulation (metal bead) process: As early as the 1st century BC, it has been widely used in jewelry making, similar to the Chinese bead frying process. Manufacturing process: it is necessary to heat the metal strips with the size corresponding to the desired bead size until the metal melts at high temperature to form symmetrical liquid metal balls. Then, according to the design and pattern, "drop" on the jewelry surface to be decorated. After cooling, these beads will stick firmly.

Tanishq gold inlaid gemstone jewelry set, using Jadau craft

The Jadau process is the oldest jewelry style in India. Craftsmen insert diamond slices into the slightly melted gold base, so that the gold is naturally wrapped on the outside of the diamond.

Under this inlaying method, diamonds do not have the shiny texture of modern diamonds, but the large area of use makes jewelry neutralize the original high saturation color matching, which is very transparent.

Tanishq jewelry

IMPACT COLORWAY

In our impression, since ancient times, Indians love to express their culture and life with color. For Indians, color plays a very important role in religion and culture, and contains very profound implications.

Tanishq jewelry

Tanishq jewelry's color matching design inherits the prayers and blessings from India's local color culture. The color is gorgeous, pure and impressive.

Tanishq jewelry

Once in a lifetime enthusiasm: wedding jewelry

No matter where you are, the wedding celebration is always the best time for women to display jewelry.

Wedding jewelry is an important part of Indian jewelry. When Indian couples hold weddings, brides should wear a lot of gold jewelry and jewelry, and they wish they could be surrounded by gold.

Tanishq wedding jewelry

This is for a reason.

The local saying is that the more gold jewelry the bride wears, the more attention will be paid to her husband's home, and the bride's jewelry is also called "body weight gold".

Tanishq's wedding jewelry series is more gorgeous than daily series: jewelry group inlay design, large bright gemstones, and meticulous workmanship. With the help of these jewelry, each wearer is the most dazzling bride.

Tanishq wedding jewelry

Beloved by Bollywood stars

Tanishq, ranking first among the top ten best-selling jewelry brands in India, is not only ranked first in the Indian jewelry market with high national popularity, but also favored by Bollywood star circle.

Tanishq's brand ambassador has many Bollywood stars and models, including Deepika Padukone, Sri Devi, Aishwarya Rai, Asin, Katrina Kaif, Amithab Bachchan Jaya Bachchan, etc.

Although most people can't distinguish their names, it doesn't prevent us from appreciating these beautiful little sisters (and jewelry) with their own characteristics.

Each nation has its own national brand. As time goes by, these cultural traditions will naturally be integrated into the aesthetic appreciation of the craftsmen.

These exotic jewels are the result of the experience, wisdom, thought and aesthetics of the craftsmen.

In the long river of history, different cultural heritage and jewelry have been preserved and precipitated together, emitting bright light.

From：www.showfay.com

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What are the best jewelry shopping brand in India?