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Boucheron
Jul 11, 2022
Brand profile
Founded in 1858 by Frédéric Boucheron, Boucheron has been passed down through four generations. Frédéric Boucheron became the first contemporary jeweller to open a boutique in Place Vendôme in 1893, and his creative designs have created the brand's position as a leader in fine jewelry and watchmaking.
Maison has always adhered to the free spirit of its founders, aiming to give every woman the freedom to show every aspect of her own uniqueness. In keeping with the brand's spirit of freedom and bold design philosophy, Boucheron has created many iconic pieces that interpret french jewelry excellence, such as the question mark necklace, which was first introduced in 1879 and has since begun the glorious development of S&S's Fine Jewelry collection in Paris. Since 2012, creative director Claire Choisne has been appointed to high jewelry collections that uphold the brand's free spirit and bold design philosophy, such as the Histoire de Style fine jewelry collection that breaks through the gender limitations, seeking innovation while inheriting history, and making it look new with ingenuity. There is also the Holographic Light and Shadow Themed Carte Blanche, Holographique Fine Jewelry Collection, where each jewelry treasure is full of brilliance and ingenuity, transforming into freedom between light and shadow.
Brand history
In 1858, Boucheron founder Frédéric Boucheron opened his first boutique in the Palais-Royal and in 1893 became the first jeweler to settle in place vendôme in Paris 。 Boucheron has always been a pioneering and visionary jewelry brand. Brands have excellent adaptability, change and innovation. Boucheron has been recognized for 160 years as the most modern Parisian jewellery brand in terms of technology, craftsmanship and aesthetic excellence.
Timeline
1858 Frédéric Boucheron opens his first boutique in the Gardens of the Palais de Paris.
In 1866 Boucheron opened the Maison's own workshop.
In 1867, he was honored with the spirit of innovation at the Paris World's Fair.
In 1889, the question mark necklace was awarded the Spirit of Innovation Medal at the World's Fair, and its elegant feminine design became the symbol of the Boucheron family.
1893 The first jewellery boutique is opened at 26 Place Vendôme, creating a palace-like environment for distinguished guests.
In 1897 Boucheron opened his first boutique in Moscow as the first French jeweler to enter Russia, and in 1911 he expanded into St. Petersburg.
1900 Pioneer of the Art Nouveau style, won another gold medal at the Paris World's Fair.
In 1921 Boucheron made an extraordinary crown for Lady Graville, which was later passed to the Queen Consort.
1947 Reflect is introduced, with a concealed clasp and a subsequent replaceable strap, which fully embodies the innovation of technology.
1968 Launch of the classic Serpent Bohème collection, a symbol of animal protection and eternity, is one of the main themes of the Maison.
2000 Joined Kering Group.
In 2004, the Quatre collection was born, becoming one of the family's iconic collections.
2012 New Creative Director Claire Choisne takes office.
2013 Launch of Saga's new iconic watch collection, epure watches.
In 2015 Hélène Poulit-Duquesne took office as CEO of Boucheron.
2018 The boutique at 26 Place Vendôme in Paris, France ---- the renovation of The House of Boucheron opens.
In 2018, Zhou Dongyu became the spokesperson of the brand in Greater China.
In 2018, Boucheron entered Shanghai Plaza 66 and Beijing China World Mall.
In 2019, 26 Place Vendôme was grandly reopened, and the Boucheron House was reborn.
In 2020, Boucheron entered the Beijing SKP and The Xi'an SKP.
In 2021, Boucheron entered the MixC in Shenzhen.
Represents a series
Fine Jewelry:
Nature Triomphante series
Paris, vu du 26 series
Contemplation series
Histoire de Style, Art Déco series
Carte Blanche, Holographique series
Jewelry:
Quatre series
Serpent Bohème series
Jack de Boucheron series
Animaux de Collection series
Nature series
Couture series
Architecture series
Marriage & Engagement:
Beloved series
Facette series
The Gordron series
Epure series
Pivoine series
Pont de Paris series
Wristwatch:
Reflet series
Epure series
Serpent Bohème series
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