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Cartier
Jul 11, 2022
Brand profile
Cartier SA is a French watch and jewellery manufacturer founded in Paris in 1847 by Louis-François Cartier. In 1874, his son Alfred Cartier succeeded him, and his grandsons Louis-Joseph, Pierre-Camille and Jacques-Théodule developed it into a world-famous brand. It is now part of Compagnie Financière Richemont SA and has around 220 retail outlets worldwide.
Brand history
In 1847, at the age of 28, Louis-François Cartier took over from his master the jewelry workshop at 29 Rue Montorgueil in Paris. Louis-Francois registered Cartier corporation with the initial letters "L" and "C" of his name around a diamond-shaped logo in the shape of a heart. Six years later, Louis-François Cartier launched the brand's first pocket watch.
In 1853 Cartier moved to Rue Neuvedes Petits Champs 5, during this period France was under the rule of Napoleon III, Paris returned to its former glitz, celebrations and balls were daily social events, and the glory of the Second Empire greatly promoted the operation and development of cartier companies. By winning the favor of Napoleon's young cousin, Princess --- Mathilde, Cartier's business grew rapidly and in 1859 it entered 9 Avenida Italiens, the fashion center of the city of Paris.
In 1872, Alfred, the eldest son of Louis-Francois, joined Cartier and established a watchmaking department. In 1874, Louis-François handed over the management of the company to Alfred. In 1899 Cartier took an important step by moving his shop to 13 Ruedela Paix, a high-class commodity center in Paris, which has not been relocated to this day. Alfred then entrusted Cartier's business to his three sons, the cartier brothers Louis, Pierre and Jacques, and established branches in London and New York in 1902 and 1909, respectively, Louis-Joseph remained in Paris to take charge of the main store business, Pierre-Camille went to New York, and Jacques-Théodule managed the London business, which expanded over three generations. Cartier has become a world-renowned jeweler.
King Edward VII of the United Kingdom ordered twenty-seven crowns from Cartier for his coronation in 1902 and in 1904 awarded cartiers a Royal Commission of Appointment, praising him as "the jeweler of the king, the king of the jewelers" （The Jeweller of Kings and the King of Jewellers）。 Since then, Cartier has received letters of appointment from the royal families of Spain, Portugal, Russia, Siam, Greece, Serbia, Belgium, Romania, Egypt and Albania, as well as from the Duke of Orléans and the Principality of Monaco.
In 1973, Cartier launched the Cartier collection, which included lighters, watches, stationery, leather goods, perfumes, table clocks, glasses, and even tableware, named "Lse Must Cartier". In addition to the classic three-ring design, nature's animals such as elephants and birds are also frequent themes in Cartier jewelry. The Panthere jewelry collection, launched in the 1990s, has also become one of Cartier's classics.
Cartier introduced the first women's jewelry watch as early as 1888; In addition, the first men's leather strap watch, the Santos (by Louis Cartier's pilot friend Alberto Santos-Dumont), was officially mass-produced in 1911 and has since become Cartier's classic. In 2001, Cartier established a watch factory in La-Chaux-de-Fonds, Switzerland. In 2007, Richemont Richemont disclosed the acquisition of Roger Dubuis' movement development and manufacturing department. Cartier's Tourbillon 9452 MC, which received the Geneva seal of Poinçon de Genève in 2008, draws on the proven technology developed by Roger Dubuis in the movement. In the same year, Cartier set up a new watch factory in Geneva and moved the high-complexity series here to produce, while the watch factory originally located in La-Chaux-de-Fonds was used to produce general watches.
Timeline
In 1847 Louis-François Cartier (1819-1904) took over the master Adolphe Picard's jewellery workshop in Rue Montorgueil, Paris 29.
In 1856, Princess Mathilde, niece of Napoleon I and cousin of Emperor Napoleon III of France, buys goods from Cartier for the first time.
1859 Cartier migrates to 9, Boulevard des Italiens. Empress Eugénie, wife of Emperor Napoleon III of France, became a customer.
1888 The first women's jeweled watch bracelet is introduced.
1899 Cartier opens on 13, Rue de la Paix. Alfred (1841-1925) the eldest son, Louis Cartier (1875-1942), ran the business with his father for a year.
In 1904, Cartier obtained the first royal authorization to become the royal supplier of fine products to King Edward VII. Louis Cartier created a watch with a belt for his friend Alberto Santos-Dumont, a Brazilian pilot, explicitly designed to wear on the wrist.
1906 The first Tonneau watch is introduced.
1909 Opening of a new store in London 175-176, New Bond Street 175-176. Pierre Cartier opens a branch office at 712 Fifth Avenue, New York. Patented the folding clasp of the watch.
1911 Santos de Cartier, inspired by the 1904 model, is launched.
1912 First mystery clock: A section. The Delegation of the City of Paris presented the Cartier Imperial Egg to Tsar Nicholas II of Russia (currently on display at the Metropolitan Museum of Art in New York). The first long-cut diamond is available. Tortue watches are available.
1914 Women's watch bezel is paved with diamonds and onyx to create the first "jaguar" basic motif.
1917 The New York store is moved to 653 Fifth Avenue. This is the home of Morton F. Plant, where Cartier is exchanged for a double-hoop necklace made of 55 and 73 natural pearls. For the first time, he studied the creation of Tank watches.
In 1919, the Tank watch was launched. European Watch & Clock Co. opened in New York Inc。
1921 Creation of the Tank cintrée watch.
1922 Tank Louis Cartier and Tank Chinoise watches.
1924 Three-ring ring and necklace in tricolor gold are created, known in the United States as "Trinity" (Trinity). Jean Cocteau revised the ring style to better match the fashion sense of the Parisian social scene.
1928 Creation of the Tortue single button chronograph.
1929 Tank à guichets are created.
1932 Creation of the Tank basculante watch.
In 1933 Jeanne Toussaint became director of Cartier Fine Jewellery. Cartier filed a patent application for "invisible setting," a technique that only sees gemstones but not mounts.
1936 Tank asymétrique watch is created.
1938 Cartier presents one of the world's smallest watches to Princess Elizabeth of England.
1940 General de Gaulle launches the "Free France" movement in London, which is funded by Cartier. Some of the speeches were written by the general in Jacques Cartier's office.
In 1942, he created "Prisoner Bird" to symbolize the occupation period, and in 1944, he created "Release prisoner bird" to celebrate the great liberation of France.
1949 The Duke and Duchess of Windsor purchase jaguar pins in platinum set with a total of 152.35 ClarkEshmir sapphires in Paris. Cartier bought it back from it in 1987 for the company's collection.
1956 Princess Garys receives numerous jewelry gifts from Cartier for her marriage to Prince Rainier of Monaco, including her 12 carat emerald-cut diamond engagement ring.
1967 Creation of new watches in London, including the well-known Crashwatch.
1969 Cartier acquires a pear-shaped diamond weighing 69.42 carats and sells it to Richard Burton. He gave it to Elizabeth Taylor, and the famous Cartier diamond was renamed "Taylor-Burton."
1976 Les Must de Cartier vermeil collection is first introduced.
1978 Creation of the first Santos de Cartier watch with a steel strap.
1983 Creation of the Panthère de Cartier watch.
1985 Pasha de Cartier watch launched.
In 1989, the Tank Américaine watch was launched.
1995 Creation of pasha C steel watch.
1996 Creation of the Tank Française Watch Collection.
1998 Creation of the Collection Privée Cartier Paris Haute Couture collection.
2002 Creation of the Tank Divan watch.
2004 To celebrate the centenary of the Santos de Cartier watch, the Santos 100, Santos Demoiselle and Santos-Dumont watches were created at the same time.
2006 Creation of the La Doña de Cartier watch.
2008 Launch of the Ballon Bleu watch.
In 2009, the Santos 100 skeleton watch was launched.
Represents a series
Cartier Royal Series
The Amulette de Cartier series
Juste un Clou series
Panthère de Cartier series
Paris Nouvelle Vague series
LOVE Series
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