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Tiffany & Co.

Jul 12, 2022
Brand profile

Tiffany & Co. is an American jewelry and silver jewelry company. The brand developed its own set of gemstone and platinum standards, which were adopted as official standards by the U.S. government. Tiffany Blue is a Tiffany & Co. The logo color, soon after the company was founded, Tiffany & Co. adopted this unique color as a sign of their quality and craftsmanship.

Timeline

In 1837, Charles Lewis Tiffany and John B. Young opened a stationery boutique in Lower Broadway, New York. Turnover on the first day of operation was $4.98.

1845 Tiffany & Co. publishes the blue book, the nation's first national catalog of direct mail products.

In 1848 Charles Lewis Tiffany introduced rare gemstones to the United States by acquiring a large number of diamonds from the French nobility. He redesigned and set these gemstones using Tiffany's original setting technique.

1851 Tiffany & Co. became the first company in the United States to apply the sterling silver standard 925/1000, which was later widely recognized and adopted throughout the United States.

In 1878, Charles Lewis Tiffany purchased a rough yellow diamond weighing 287.42 carats from the Kimberley Diamond Mine in South Africa for $18,000. The rough was eventually cut to 128.54 carats and named the Tiffany Diamond Tiffany Yellow Diamond, one of the largest in the world.

In 1878, Tiffany & Co. released a blue book cover with a special shade of blue, which is the famous Tiffany Blue. It soon appeared on Tiffany gift boxes and shopping bags as well. This unique and beautiful hue is no longer just a color, it makes the Tiffany Blue Box an international symbol of all of Tiffany's designs.

1886 Tiffany & Co. introduces the Tiffany Setting Tiffany Six-ProngEd Engagement Diamond Ring. For the first time, six platinum prongs have been used to set the diamond over the ring, allowing its radiance to be refracted in all directions.

1887 Tiffany & Co. purchased a large amount of French royal jewelry. These royal treasures were bought by upstart celebrities from all walks of life in the United States, including Astor, Vanderbilt and Pulitzer.

1902 Kunzite is discovered in The U.S. state of California, a lilac gemstone named after Tiffany gem expert George Frederick Kunz.

1902 Louis Comfort Tiffany, son of Tiffany founder Charles Lewis Tiffany, becomes the company's first art and design director.

1958 French designer Jean Schlumberger joins Tiffany.

The Ribbon Rosette necklace inlaid with Tiffany Diamond Tiffany Diamond in 1961 was worn by Audrey Hepburn around the neck in a promotional photo for the film Breakfast at Tiffany's.

1967 The NFL commissioned Tiffany and Tiffany to design the first Super Bowl championship trophy. Since then, Tiffany & Co. has created this classic American sports icon for every Super Bowl football game.

1968 First Lady Lyndon Baines Johnson commissions Tiffany & Co. to create a fine set of White House porcelain based on her favorite American wildflowers.

1969 Tiffany & Co. introduces Tanzanite, a zoisite that shimmers with blue brilliance and is named after its country of origin, Tanzania.

1974 Tiffany & Co. unveils an extraordinary collection of jewelry by fashion model and designer Elsa Peretti, inspired by its elegant, minimalist natural form.

1980 Paloma Picasso, a representative of the international fashion world, launches her first jewelry collection at Tiffany&E.

2004 Collaboration with Canadian architect Frank Gehry to launch the jewelry collection.

In 2009, The Tiffany Novo Diamond Engagement Ring appeared in the film Bride War with famed movie stars Anne Hathaway and Kate Hudson. Tiffany's flagship store on New York's Fifth Avenue and the famous Tiffany Blue Box have also appeared in romance films alongside hollywood stars.

2012 Tiffany & Co. commemorates the 175th anniversary of the brand. To celebrate and remember this major milestone, the world-famous rare Tiffany Diamond Tiffany Yellow Diamond was re-set on a white diamond necklace. This new Tiffany Yellow Diamond inlay returns to the main floor of Tiffany's Flagship Fifth Avenue store in New York after a celebratory feast in Tokyo, Beijing, Dubai and New York.

Represents a series

Blue Book series
Tiffany T Series
Atlas series
Tiffany Keys series
Tiffany Soleste series
Return to Tiffany series
Tiffany 1837 Series
Ziegfeld series
Tiffany Cobblestone series
Tiffany Enchant series
Tiffany Infinity series
Victoria Series
Elsa Peretti series
Paloma Picasso series

Tiffany & Co. Schlumberger series


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